Insights
Frameworks and working notes from client work — written to be used, not just read.
Latest
AI 14 Aug 2026 2 min
Companies that get value from AI treat it as an operating-model question first. A four-question framework for deciding where AI belongs in a business — and where it doesn't.
ReadMarketing 30 Jul 2026 2 min
Spending on demand generation before the positioning holds is the most expensive mistake in marketing. A test for knowing whether your message can carry the spend.
ReadGrowth 16 Jul 2026 2 min
Some marketing effort depreciates the day it ships; some appreciates for years. A simple test for classifying your growth activity — and rebalancing toward the kind that accumulates.
ReadTechnology 2 Jul 2026 2 min
The right first AI deployment is almost boring: one repeated task, one clear owner, one number. A pattern for choosing a first workflow that survives contact with the business.
ReadBusiness Strategy 18 Jun 2026 2 min
Price moves are strategy leaks. A field guide to reading packaging changes, freemium shifts and quiet re-bundling — and what each pattern suggests about the competitor's position.
ReadWork with us
If a framework here is relevant to your business, the fastest way to test it is against your actual situation.