DPDP customer consent, Consumer Protection (E-commerce) Rules, marketplace reconciliation (Amazon, Flipkart, Myntra, Nykaa, Meesho), multi-state GST, trademark + Amazon Brand Registry for Indian D2C brands and marketplace sellers.
Indian D2C and e-commerce is a deceptively regulated sector. On the surface — build a Shopify store, run some ads, ship via Delhivery. In reality — DPDP consent on every email / SMS / WhatsApp touchpoint, Consumer Protection (E-commerce) Rules 2020 grievance officer and 48-hour SLA, marketplace reconciliation across 5+ platforms with TCS and commission and fulfilment and marketing deductions, GST registration across every state you hold inventory, shipping vendor DPAs, listing hijack enforcement.
Most D2C founders discover this stack after their first Consumer Commission notice, their first marketplace account suspension for an unresolved complaint, or their first realisation that six months of marketplace settlements do not reconcile with their accounting books. By then, cleanup is painful.
Add on Amazon Brand Registry, Flipkart Brand IP, trademark enforcement against listing hijacks, counterfeits taken down on Meesho, impersonator Instagram handles, dark-pattern CCPA scrutiny — and the compliance surface is as broad as a mid-size SaaS company. The margins are tighter.
Cosmoura runs the full D2C and marketplace back-office as one retainer. Named CA plus named CS plus named IP attorney on your account. Decipher Consultancy Services (our sister concern) builds the marketplace reconciliation engine, the TCS / commission / return matcher, and the consent-capture automation. You get a back-office that scales with your SKU count, not against it.
Trigger moment: A customer filed a complaint with the Consumer Commission. Your Amazon account got flagged for unresolved grievances. Your last 6 months of Flipkart settlements do not reconcile. A counterfeit of your product is on Meesho under a similar brand name. All of these happen in the same quarter for most D2C brands between ₹5 Cr and ₹50 Cr revenue.
Who this is for
The retainer is tuned to your stage. If you do not fit cleanly, we scope a custom pack.
Shopify / WooCommerce / Magento store plus Amazon / Flipkart / Myntra / Nykaa / Meesho. Marketplace reconciliation, GST across states, Brand Registry, consumer protection grievance officer — all under one retainer.
Lower compliance surface than full D2C. Marketplace reconciliation, GST, income tax, basic trademark. We offer a lightweight pack starting ₹15,000/mo for seller accounts under ₹2 Cr GMV.
D2C + marketplace + retail distribution + modern-trade. Add distributor TCS, inventory across warehouses, modern-trade listing agreements, offline promotion compliance.
What this industry faces
Email, SMS, WhatsApp and push consent. Separate consent per channel. No pre-ticked boxes. We draft the consent architecture across your checkout, newsletter and loyalty flows. Explicit, informed, auditable.
Mandatory grievance officer, 48-hour response SLA, country of origin disclosure, no false reviews, no dark patterns, clear refund and return policy. The CCPA has started enforcement — avoidable violations are expensive.
Settlement reports vs. your orders, commission and fulfillment and marketing and TCS deductions reconciled, returns and refunds matched, GST reconciled across state registrations. Typical D2C brand finds 5–15% of settlements have discrepancies that nobody has time to chase.
Place-of-supply rules for B2C, state-wise GST registrations where you hold inventory (every FBA warehouse state typically needs its own GSTIN), e-way bills, returns reconciliation across GSTIN count.
Pre-built packs
Each pack pulls from the right pillars. Pick one or bundle all four.
Hero · Compliance
Customer consent architecture (checkout, newsletter, loyalty, cart abandonment), grievance officer appointment with 48-hour SLA tracker, dark-pattern audit of your site, review policy, shipping and payment vendor DPAs.
Finance
Multi-marketplace reconciliation (Amazon, Flipkart, Myntra, Nykaa, Meesho, your own store), TCS reconciliation per marketplace, returns and refunds accounting, GST across state registrations, SKU-level unit economics.
IP
Trademark registration (hero brand + sub-brands), Amazon Brand Registry enrolment, Flipkart Brand IP enrolment, counterfeit takedown campaigns, listing hijack enforcement, cybersquatting complaints.
Secretarial
Annual ROC filings, ESOP schemes for growth and ops teams, cap-table hygiene from seed to Series A to B, auditor appointments, FDI compliance for international VC rounds, FC-GPR filing.
How we onboard
Most new d2c & e-commerce clients come to us mid-mess. Clean-up is a one-time cost; everything else is monthly cadence.
Week 1
We pull your last 6 months of marketplace settlement reports and reconcile against your accounting books. We audit your site for Consumer Protection Rules compliance, dark patterns, grievance officer, 48-hour SLA. We check DPDP posture across every customer touchpoint.
Week 2–4
Discrepancies raised with marketplaces, re-conciliations filed, missed settlements chased. Grievance officer appointed, SLA tracker deployed. Consent capture live across checkout and marketing channels. Brand Registry enrolment started.
Week 4
12-month compliance + finance + IP calendar handed over. Named CA + CS + IP attorney assigned. Weekly marketplace reconciliation cadence agreed. Dedicated WhatsApp with your ops and finance team opened.
Ongoing
Weekly marketplace reconciliation, monthly GST + TDS filings, monthly compliance calendar, quarterly trademark enforcement review, annual ROC + statutory audit. All on calendar.
How we compare
Honest comparison on cost, coverage and the parts most firms quietly skip.
| Generic CA firm | Self-run team | Cosmoura retainer | |
|---|---|---|---|
| Marketplace reconciliation | Not offered | Nobody has time | Weekly, automated via Decipher |
| Consumer Protection Rules compliance | Not offered | Not built | Grievance officer + SLA tracker |
| DPDP marketing consent | Not offered | Not built | Full consent architecture |
| Amazon + Flipkart Brand Registry | IP firm separate | Internal admin burden | Included in IP retainer |
| Multi-state GST | Per-state billing | In-house + specialists | All states, one retainer |
| Monthly cost (full stack) | ₹8–15L/yr across vendors | ₹15–25L/yr fully loaded | ₹3–8L/yr fixed retainer |
| Counterfeit takedown response | Hourly billing | Internal legal effort | Included · 48-hour turnaround |
What's included
FAQ
All of them, plus Ajio, Snapdeal and Shopify / WooCommerce / Magento for your D2C store. Priced by marketplace count, not by order volume. We set up the reconciliation engine once; it runs weekly after that.
Mandatory grievance officer appointment, 48-hour response SLA, country of origin disclosure, no false or misleading reviews, no dark patterns, clear refund and return policy. We draft the policies, train your CX team and set up the grievance tracker. CCPA (the enforcement authority) has started issuing penalties for violations.
We maintain the state registrations where you hold inventory (warehouse / fulfilment centre), file state-wise returns, reconcile with marketplace settlement reports and manage input tax credit across GSTINs. Typically clients have GST registrations in 4–8 states by the time they cross ₹10 Cr GMV.
Yes. Trademark registration is step one. Amazon Brand Registry and Flipkart Brand IP enrolment is step two. Takedown requests for counterfeit or hijacked listings is an ongoing enforcement activity included in the IP retainer.
Typical finding across clients is 2–6% of settlement value in discrepancies — missed fees, over-charged commissions, mis-attributed returns, incorrect TCS. For a brand doing ₹20 Cr marketplace GMV, that is ₹40L–₹1.2 Cr of recoverable value in the first 6 months.
Yes. Quick-commerce has different settlement cadence (daily vs. weekly), different return rules (minimal returns, high cancellations), and different commission structures. We handle Blinkit, Zepto, BigBasket, Instamart under the same marketplace pack.
International marketplaces add FEMA + GST on exports + SEIS where applicable + foreign-remittance reconciliation. We handle Amazon US, UK, UAE, Noon, and Shopify international plans. International pack is quoted separately.
Yes. Shipping vendors process customer address, phone, name — all personal data under DPDP. We renegotiate DPAs with your shipping partners, build sub-processor register, and handle breach-notification contractual terms.
Ready to run cleaner?
Free 30-minute discovery call. We map your current compliance + finance posture, then come back with a sequenced plan.
